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Leadership Team at YourLife Senior Living

Olson Land Partners (OLP) is led by real estate developer and Fort Lauderdale-native Rick Olson, who is intent on raising the bar for personalized independent living, assisted living, and memory care communities that cater to seniors’ preferences and needs.

OLP is a strategic JV Partner with AIG Global Real Estate (AIG GRE). As such, OLP is responsible for all aspects of expanding YourLife™ Senior Living throughout the Southeastern United States, including market evaluation, site selection, turnkey development, and operational oversight of the YourLife™ brand. The result is a smart, timeless senior living model, perfectly positioned to grow with current residents’ needs as well as expand to support the ongoing evolution of the discerning customer and future senior living market.

YourLife™ communities are currently open in Pensacola and Tallahassee; set to open fall 2018 in Stuart and Palm Beach Gardens; opening in 2019 in Coconut Creek and Wildwood located at “The Villages,” with many new developments in the planning and permitting stages.

While Rick has a personal passion for the senior living sector (he also developed Clarity Pointe assisted living and memory care communities), OLP has developed a wide variety of projects, including: retail shopping centers, restaurants, award-winning master planned communities, high-end waterfront condominiums, resorts for luxury motor coaches, and other development projects over the past 35 years.

Rick has truly built an impressive reputation for having the ability to perform in all market conditions and understands the importance of responsibly managing development budgets and schedules. With his keen knowledge of the real estate industry’s many facets, Rick and OLP have the unique ability to work through challenging issues that arise during the development process to attain a favorable resolution, achieve desired goals, and maximize profits in each development project. Rick continues to raise the bar of excellence while expanding his real estate portfolio of highly successful communities and projects.

An internationally recognized, award-winning architect firm creating innovative approaches to senior living where wellness is encouraged, the amenities reflect the lifestyle of a connected population and the atmosphere conveys a resort-like experience and ultimately supports the human experience. Their approach is to consider the residents and their families as well as the support staff in providing a successful design for a strong, viable community.
An exceptional firm providing professional services in the disciplines of landscape architecture, land planning and environmental consulting. A well-seasoned staff uses a multidisciplinary approach to problem solving and has produced award-winning results.
Led by Karen Crolius with over 30 years of experience in the
 senior living industry, the exclusive consulting arrangement with Olson Land Partners provides strategic leadership to YourLife™ Developments. Support and services include operational support including working with architectural design of the community regarding mix of units, layout, and services and amenity program space, financial forecasting review and assistance, interfacing with banking partners through the financing approval process, interfacing with construction company and project manager during building process. Sales and marketing support provided includes review of market feasibility reports, determining proper mix and pricing of units, pre-lease sales management prior to hiring of on-site staff, hiring and training of sales staff, ongoing sales and lead management, working collaboratively with third-party contracted creative organizations to execute media strategies and creation and approval of all printed materials.
For more than 35 years, Sage Age Strategies has served the senior living market, providing consulting, digital and marketing services. From strategic planning, market research, campus master planning and program/product development to website development, marketing materials and integrated marketing strategies, Sage Age is a single source for comprehensive services. Sage Age has worked with every senior living lifestyle continuum, including Life Care Communities and CCRCs, assisted living and memory care communities, adult day care centers, sub-acute and rehabilitation facilities, long-term care centers, hospice care providers and homecare services.
Over the past 20 years, Eldermark has become the leading Electronic Health Record (EHR) and healthcare technology solution for the senior care industry – and for good reason. They don’t offer piecemeal healthcare management solutions. They partner with senior communities to develop a comprehensive, mobile-friendly healthcare software platform that saves me and money while raising the quality of care.
AIG Global Real Estate and Clarity Pointe Development Partners currently have a $250,000,000 programmatic equity joint venture partnership with Florida-based senior living company, Clarity Pointe Development Partners under Rick Olson to develop senior living communities.

AIG is a group of international companies that provides investment advice and market asset management products and services to clients around the world. This worldwide leader in asset management has extensive capabilities in equity, fixed income, hedge funds, private equity and real estate. AIG Global Real Estate defines themselves as “a group of international companies within AIG that invests in and actively manages approximately $31.2 billion of real estate for clients and AIG member companies in various countries.”

One of the most experienced real estate developers in the Southeast and firmly committed to building exceptional residences and in “Creating Better Communities.” Their vision of delivering a dream and lifestyle drives the team to deliver the most desirable finishes and amenities. Overall, the alignment with the values and vision compliments the vision of the YourLife™ brand of senior living communities.
Leading cutting-edge technology that is a revolutionary new level of senior care. The system provides location and wander management, help requests, detects falls, provides leadership with the advanced analytics and care staff the ability to provide immediate response and support and documentation. The completely integrated platform provides senior living communities a real time wellness approach to care and support.
Vitality Senior Living was founded by CEO Chris Guay, with a mission to create vibrant communities where residents, families and team members can be themselves, live purposefully and experience a profound sense of belonging. Vitality creates vibrant communities where residents thrive, families engage and team members are proud to work. The leadership team combines over 100 years of senior living experience. Mission, values and core principles of their organization align with the vision of Olson Land Partners in creating best-in-class of senior living.
Strategic Dining Services is a team of passionate, successful senior living industry veterans who understand the importance of cost control, an innovative approach to dining at every level of service (independent, assisted, memory care and skilled nursing), and the delivery of a product that stands out in the marketplace. They are changing dining services in the retirement industry into a dining experience with a hospitality style that residents boast about, employees are engaged in and owners benefit through increased NOI.
Sherpa is the only technology solution designed by senior living sales experts to improve conversion ratios and drive occupancy by returning sales teams to one foundational truth: prospects are people. Sherpa lets senior living professionals do more of what they love: guiding seniors and their families through life-altering change with compassion and care. They go further than any other technology solution in empowering leasing counselors to intuitively help prospects step-by-step through the emotional obstacles they face.

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